Athara empowers you with luxe performance wear—without the luxury markup. Strength, elegance, and resilience, crafted for women who redefine boundaries and refuse to settle for overpriced labels.
Empowering women through premium activewear—without the premium price. Athara delivers sculpted, high-performance styles that move with you, inspire confidence, and keep your wallet happy.
Your all-day go-to leggings and fits flow with your energy. Our fabrics are buttery-soft, sculpting, and breathable—designed for performance and style, at a price that won’t leave you wondering why you paid triple just for a logo.
Athara merges elevated style with performance-driven design. Premium materials, sleek silhouettes, and empowered functionality—minus the inflated luxury price tag.
From desk to deadlift, Athara’s premium quality apparel is designed to match the pace of your lifestyle, supporting both your workouts and your downtime. Luxury performance wear—without the luxury markup.
From the yoga mat to the city streets, Athara leggings, sports bras, workout shorts and other apparel combine the freedom of movement with a sleek, sculpted fit.
Athara was born from a desire to empower the modern woman—someone who is strong, graceful, and unapologetically herself. Inspired by Hera, the Greek goddess of power and resilience, and Ahara, the Reiki principle of nourishment, Athara embodies the perfect balance between strength and harmony. Our activewear is designed to move with you, support you, and energize you, honoring both physical performance and inner well-being.
Our founder envisioned a brand that redefines activewear—not just as clothing, but as a way to elevate how you feel in your body. Athara is a celebration of power, confidence, and movement, blending high-performance fabrics, elegant designs, and intuitive comfort to support every part of your journey—without the sticker shock of traditional luxury brands. Whether you're flowing through a yoga session, pushing limits at the gym, or taking on the day, Athara is your second skin, sculpted for strength and designed for ease.
And because empowerment means access—we believe luxury performance wear shouldn’t come with inflated price tags. Athara delivers the same premium fabrics, craftsmanship, and fit as the big-name brands—without the luxury markup. You deserve high-end activewear that performs, flatters, and inspires—at a price that makes sense.
Athara’s mission is simple—to create Peak Performance Wear that empowers women to align with their personal power. Our timeless, fashion-forward designs are built for those who redefine what it means to be strong, confident, and unstoppable. Because at Athara, every stitch, every detail, and every design is made to awaken the goddess within you.
Natalie—fitness junkie, mountain-lover—created Athara from a simple frustration: leggings that looked good on the rack—but came with either a sky-high price tag or subpar quality that didn’t live up to the hype.
She got tired of paying $128+ for leggings just because a big brand slapped their logo on it—knowing full well that the fabrics and fit weren’t any better than options sold for half the price.
And she was equally fed up with the budget options that looked and felt cheap, offered zero performance, and certainly didn’t empower anyone.
So she decided to flip the script. Athara is her answer—a brand where the fabrics are luxe, the fit is sculpted, and the performance is elite—without price gouging or inflated markups. Finally: premium activewear that’s made for real women, for real movement, and for real value.
Because you deserve activewear that works just as hard—and looks just as good—as you do. No BS.
A portion of every purchase supports the American Himalayan Foundation’s work to stop girl trafficking and bring life-changing education to children in remote Himalayan villages. Inspired by Natalie’s deep love for Nepalese culture and the beautiful Himalayas, this giveback mission is woven into our DNA.
When you wear Athara, you’re not just investing in yourself—you’re fueling a movement that empowers girls and uplifts entire communities. Now that’s what we call a power move.
Free shipping on orders over $100
Safe Shopping Guaranteed
For US orders within 30 days of delivery
